Project Type: Tri-fold Brochure
Purpose: To inform current clients about our new marketing workshop series
and to include in a corporate package when approaching new clients. Will be
distributed during face-to-face meetings.
Original: Actual brochure that never made it to print because there was
something just not right about it. The look was too plain, too simple, too
typical, for someone who says they're in marketing to be handing out.
Makeover Parameters:
- Keep the same size (trifold 8.5 x 11 inches)
- Go wild with full colour or spot colour
- To be printed on 80lb gloss stock.
- Image must be able to be transferred to other marketing materials (advertising, corporate package cover, info sheets, course outlines, etc.) to keep consistant look.
- Logo stays the same.
Target clients are small to medium sized businesses who do their own
marketing, advertising layout and design.
Community info:
- Aging population with severe youth outmigration
- Main industry is underground mining
- Latest local government push is toward increasing tourism (big on the eco-tourism front...lots of clean lakes, good hunting, fishing, camping)
- Strong multicultural mix (mainly European)
The biggest thing we want to have this brochure say is hey, we live what we preach.
Resources:
- Download the original brochure in PDF format. ww_brochure.pdf
- Download the brochure text in RTF format ww_brochuretext.rtf
- Download the logo ww_brochure_logo.jpg
- Download the NAPP logo ww_brochure_napplogo.jpg
Although based on an actual brochure, fictional names and addresses have been substituted in the resource materials.
