The first lesson of good newsletter design is to practice the 3Cs:
- Consistency
- Conservation (Clutter-busting)
- Contrast
As with any design, these are not hard and fast rules. There is rarely only one way to do something. But follow these guidelines and you can turn a bad or so-so newsletter design into a more eye-pleasing publication. No newsletter can survive without good content but our aim in the Newsletter Design Clinic is to present your content in an attractive, effective package.
