Identity Systems: encompass logos, letterhead, and business cards, and spills over into other areas such as business forms, brochures, and signage as well.
Logos: are symbols and/or type that help to quickly, visually identify a company or organization. They are used in almost all printed materials a company produces and along with color and basic design elements reinforce an organization's identity and name or brand awareness.
Letterhead and business cards: are the basic items that most businesses use and are often the first thing small business owners will contact a designer to create. For small business on a tight budget the letterhead may do double or triple duty for printing invoices, fliers, or even for simple brochures. If you are working with a new or very small business you can create goodwill by showing them designs which allow them to use their basic letterhead for a large variety of other documents.
16 Categories for Design Specialization:
Finding Your Niche in Desktop Publishing
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Annual Reports, Proposals
Business Forms
Catalogs, Menus, Product Lists
Collaterals
Crafts, Creative Printing
Identity Systems
Marketing Materials
Packaging
Periodicals
Presentation Graphics
Publication Art
Publications
Self-Publishing
Signage
Web Design, Electronic Publishing
Word Processing, Resumes
Finding Your Niche in Desktop Publishing
